Thought Leadership

How to Build an Effective Referral Program

How to Build an Effective Referral Program

The best referral programs are not driven by discounts or gimmicks — they’re powered by trust, clarity, and consistency, and driven by the Centers of Influence.

Is This a Good Offer?

Is This a Good Offer?

Business owners selling their business that received offers ask themselves: “Is this a good offer?” Leading to the inevitable question “Should I accept it?”